"it was a chapter in my life that shaped me into the women entrepreneur I am today"

specialized party supplies that she founded. Her influence continues to set trends and shape the industry.

After 15 seasons, and while this work has always been and will always remain a passion, she no longer offers these services. Now the Founder and CEO of The Sweet Table Shop™.

www.azarjazestani.com

Azie Jazestani is a Canadian-born entrepreneur, inventor, and investor; celebrated for her expertise in party planning and design. She founded and scaled Maison Principal (Maison Principale), a distinguished event venue located in Montreal, Quebec, before selling it in 2022.Currently, she is the CEO of The Sweet Table Shop, an online retailer of

About us

In 2019, Azar opened up her own Reception Hall. Maison Principal (Maison Principale) is one of the cities most beautiful halls. She designed and scaled it, before selling it in 2022 to Barry F. Lorenzetti.

RECEPTION HALL

Our first love has always been weddings. Let us walk you through every step to the chapel. Pinterest is a start, but it won't plan the perfect day.

Weddings

Someone once told our founder, Azie, that she wouldn't succeed in this business. It was with that 'advice', that she kept her focus and drive at a maximum throughout her ten years in business. Principal Planner has been successful because of our heart, soul and belief that anything is possible. We thrive on bringing your dreams to life and living creatively through every one of your milestones. With you.

our story

Life is a story book we fill with memories. Principal Planner is a beautiful stop along the way, where together, we'll create memories you will cherish forever. Although we ought to, we don't celebrate everyday, so when you do, it's worth every penny to do it right. Do it in a way that will keep those pages in your book colourful and unforgettable.

philosophy

Principal Planner thinks that planning your perfect celebration is supposed to be as fun as the main event. We take it slow. We have fun and most importantly, you have fun. The team is equipped and ready to ensure the success of your event. We're all looking forward to being a part of your day.